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Posted on Friday, October 14, 2011 9:08 PM
  Ever since Cleopatra took milk baths to preserve her beauty, it has been the quest of women to improve their skin and delay the effects of ageing. Men took a while longer to catch on but now more than ever the male market is realising the importance of protecting and caring for their skins. Many advertisements for skin care brands today make unsubstantiated claims of eternal youth, promoting fad ingredients that are made out to be miracle cures. Consumers are no longer fooled by glamorous photos of air-brushed celebrity beauties, but are looking for products that offer real results and a glowing, healthy radiance. |
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